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This is from the lost section from The Growth Hacker’s Guide to the Galaxy. Mark Hayes and I wrote that book a few years back and went deep down a rabbit hole on the topic of pivoting. Before long, we had too much pivoting content and it got cut from the final manuscript. Now it rises like a phoenix from the ashes as a seven-part blog series. Make sure you stick around until Part 7—it promises to raise some eyebrows. Product–market fit: Pay attention to market data

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Our headlines aim above all to inform. We want to refer to the ‘whats’, the ‘whos’, the ‘wheres’. But our headlines are also written to catch the eye. We want them to be enticing, though of course not misleading. This often means teasing out the most newsworthy element of the story, for example: what’s new? what’s better or worse? what’s unusual or unexpected?